GOOGLE ADWORDS
To understand Google AdWords, there is a need to understand the auction which runs on the
keyboard, when you select any keywords then apply bid on that keywords. Now
it is obvious that you will also have competitors that selected keywords
to it, so whose ad will appear above, in a normal auction, the one who ads
the most wins, but this is not the case in Google AdWords, here your ad’s
position is yours. With depends on the amount and quality score.
Quality score – a quality that means how much your ad
meets your user’s need like someone has written a digital marketing training
keyword on google and your ad is about a digital marketing job then your
quality will be not for this. Now after this we clicking on your ad, the user
goes to the home page after reading the digital marketing page, then your
quality score will be low.
Biding-Biding is you will pay to Google AdWords
Whenever you have an Ad Click, the money you want to pay to Google AdWords, is
called CPC or Cost on Click. Google Address The position on which your Ad
appears on Google is called Google AdWords. Address It depends on the quality
score of the ad and many times if your crowd amount is less, yet your ad is
visible above because of your good quality score. the formula for quality score
is like this –
If your website is not good then Google AdWords is
the best option for you. To sell your product in less time and do your
branding, Google AdWords shows your ads to those people who already want to
know about your product. Your chance of getting a conversion or selling
the product increase significantly.
There are many different biding available in Google
AdWords such as :-
CPC (Cost per Click)
CPM (Cost per thousand Impressions)
ROAS (Returns On Ads Spends.)
ROI (Return over investment.)
In Google AdWords, there is a bid that is ROAS and
ROI? what is it?
ROAS,or return on ad spend, is a measurement of how
many dollars you will receive for every dollar you spend on advertising ROAS
measures the efficiency of a digital advertising campaign. ROAS helps online
businesses estimate which techniques are working and how they can improve
future advertising efforts.
Calculating ROAS
Gross Revenue from Ad campaign
ROAS
= _______________________
Cost of Ad Campaign
Let suppose, you have a company that pays $3,000 on an
online advertising campaign in a single month.the campaign results for this
month total revenue is $15,000.
Therefore, the ROAS is a ratio of 5 to 1 (or 400
percent) as $15,000 divided by $3,000 = $5
Revenue:$15,000
___________________ROAS = $5 OR 5:1
Cost:$3000 a
company generates $5 worth of revenue. for every dollar
ROI is that the measure of the profit or loss that you
simply generate on your
digital marketing campaigns, supported by the quantity of cash you’ve got
invested.
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